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DIGICEL Group Ltd has announced the immediate closure of its digital news platform Loop News and the planned wind-down of its SportsMax platform.

In a statement sent to customers via email on July 8, the company said it was moving away from consumer-facing content and deepening its focus on the enterprise market.

“While SportsMax will broadcast for the final time on Friday, August 8, the fan-favourite sports content that Caribbean viewers know and love will thereafter be available on other sports channels. Loop News will cease to operate as a news provider with immediate effect. Trend Media will continue to operate under Digicel Business and will double down on its ad tech and digital media management for brands.”