Breaking a sweat comes easily for Jamerican fitness influencer Korey Rowe. The hard-earned, muscularly lean bod and magnetic personality have already secured more than a million followers across his social media platforms. These days, however, what Rowe is most pumped about is building a personal brand with wellness at its core.

Having masterminded the KR Method —derived from his initials—five years ago, which he describes as “a strength and mobility-based training system to help people build a body they can trust", Rowe attracted interest from major shoe companies Lululemon and Vivobarefoot.

Both athletic retailers subsequently inked separate brand partnership deals with the exercise coach, whose formative years were spent on the island's southwest, to upsell their footwear to his online fan base."I’ve been a Lululemon ambassador since 2021," he reveals to Lifestyle in an interview from his Queens, New York apartment, where he lives with his wife, financial consultant, Yanelly and their three-year-old son Kaleb. "[The partnership involves] leading events, creating educational content, and representing the brand through community experiences focused on movement and wellness."