Mocho Pear Festival targets rural growth

The inaugural Mocho Pear Festival is being hailed as a catalyst for rural economic development, with a focus on revitalising farming, promoting Clarendon’s avocado heritage, and creating opportunities for micro, small, and medium-size enterprises (MSMEs).

“This is not just a celebration of our culture and our local pears, it is the birth of sustainable economic opportunities for our farmers and small business owners,” said Clarendon North Central Member of Parliament Robert Nesta Morgan, who contributed $100,000 towards staging the landmark event held last Saturday at Lennon High School.

“By spotlighting the agricultural output of Mocho, we are laying the groundwork for community-led wealth creation, empowering local vendors, and placing our rural economy on a path of sustainable growth,” added Morgan who emphasised that the initiative represents a critical turning point for the economic landscape of rural Jamaica.