Founder Carl Handy recently unveiled the initiative, describing it as a centralized platform that allows individuals, charities, community groups and organizations to raise funds through a single trusted online location.

The idea was inspired by a common challenge faced by many Guyanese families. During medical emergencies and other crises, fundraising appeals are often shared across social media platforms, WhatsApp groups and personal networks, making it difficult for donors to verify information and contribute confidently.

Pitchin aims to address that problem by providing a structured platform where campaigns can be managed transparently and supporters can donate through a single link. Food For The Poor is among the organizations already utilizing the platform.