Hulk Hogan, a mous­ta­chioed, head­scarf-wear­ing icon in pro­fes­sion­al wrestling who turned the sport in­to a mas­sive busi­ness and cul­tur­al touch­stone, died Thurs­day at age 71, Flori­da po­lice said.

In Clear­wa­ter, Flori­da, au­thor­i­ties re­spond­ed to a morn­ing call about a car­diac ar­rest. Hogan was pro­nounced dead at a hos­pi­tal, po­lice said in a state­ment on Face­book.

Hogan, whose re­al name was Ter­ry Bol­lea, was per­haps the biggest star in WWE’s long his­to­ry. He was the main draw for the first Wrestle­Ma­nia in 1985 and was a fix­ture for years, fac­ing every­one from An­dre The Gi­ant and Randy Sav­age to The Rock and even com­pa­ny chair­man Vince McMa­hon.