Road traffic crashes remain one of Jamaica’s most persistent and preventable crises. Every year, families bury loved ones who left home and never returned - not because of violence or illness but because of a collision that could have been avoided.

The tragedy is not that we do not understand the problem. The tragedy is that we do.

We know who is most at risk. We know the roads where fatalities occur most often. We know the behaviours that continue to cost lives. We know what interventions work. Yet far too many Jamaicans continue to die on our roads.