Bert’s expands into vehicle sales with Dongfeng partnership

AUTO parts retailer Bert’s has entered into vehicle sales as it partners with Chinese automaker Dongfeng to roll out the brand locally.

Through its newly formed Bert’s Automotive subsidiary, the 38-year-old company is looking to introduce seven Dongfeng models to Jamaica, priced between $3.7 million and $13 million. This marks a strategic expansion for the business which has supplied the local market with more than 120,000 different automotive parts since 1988.

The partnership follows discussions with Dongfeng that date back to 2023, with the first shipment of vehicles arriving on the island this week.