As glob­al at­ten­tion gen­er­at­ed by Amer­i­can YouTu­ber IShowSpeed con­tin­ues to build, dig­i­tal strate­gist Keron Rose says the key ques­tion is whether lo­cal stake­hold­ers will act on the con­tent that cre­at­ed mil­lions of views and a surge in glob­al cu­rios­i­ty about Trinidad and To­ba­go. He said the re­al val­ue de­pends on how the coun­try us­es the emerg­ing da­ta.

With­in 24 hours of the stream­er’s vis­it to Trinidad and To­ba­go over the week­end, his broad­cast pulled more than 4.5 mil­lion views on YouTube, along­side thou­sands of com­ments and strong en­gage­ment across plat­forms.

Speak­ing on The Morn­ing Brew yes­ter­day, Rose said the fig­ures show how quick­ly in­ter­na­tion­al au­di­ences are tun­ing in to lo­cal con­tent.