Kingston, Jamaica— Worldwide, operations paused on Thursday across offices of Keller Williams as the organisation observed its annual RED Day, a powerful tradition dedicated to service, gratitude, and community impact.

RED Day, which stands for renew, energise, and donate, is more than just a corporate initiative; it is a global movement where thousands of agents step away from business as usual to pour directly into the communities that support them year-round.

In Kingston, Ocho Rios, and Montego Bay, Friday’s efforts were centered on some of the nation’s most impactful institutions.