Buying a piece of art usually involves studying the artist’s name and style. But a Tobago-based animal welfare group is turning the traditional gallery experience on its head with a blind mystery experience. The ‘Venus Doggess of Love’ NGO has launched an exhibition where the artist’s identity is kept completely secret until after the purchase.

Faith Cheruiyot reports on how this creative suspense is aimed at sparking a much larger conversation.

It is far from your ordinary art exhibition. Dubbed “60 Surprises,” the latest fundraiser by the Tobago-based animal welfare NGO, Venus Doggess of Love, is an interactive, artistic mystery. The twist? The identities of the artists remain completely hidden until the piece is purchased. Founder Elspeth Duncan explains that keeping buyers in suspense was exactly the goal.