EU rejects Apple blame for delayed Siri AI rollout
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June 9, 2026
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BRUSSELS, Belgium (AFP) — The European Union (EU) on Tuesday rejected Apple’s blame for the delayed rollout of its AI-enhanced voice assistant, saying it was up to the United States (US) giant to make products that follow the rules.
Apple unveiled the AI overhaul for the iPhone on Monday, with a strengthened Siri — dubbed Siri AI — with the ability to imitate natural communication, track information across apps like Maps and Mail and carry out tasks.
In a statement, the US company said it could not offer Siri AI in Europe because of the EU’s online competition rules, known as the Digital Markets Act (DMA).
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