KINGSTON, Jamaica — As the nation continues to grapple with the aftermath of Hurricane Melissa, a storm that left devastation in its wake and inflicted an estimated US$12.2 billion in damages, leaders from the private sector, media and disaster management agencies gathered at the IMPACT Marketing Conference at the AC Marriott Hotel to share lessons on crisis management and resilience.

The panel featured Dianne Ashton-Smith, head of corporate affairs at Red Stripe; Chloleen Daley-Muschett, AVP for public relations and corporate affairs at Supreme Ventures; Arthur Hall, editor-at-large at the Jamaica Observer; and Commander Alvin Gayle, director general of the Office of Disaster Preparedness and Emergency Management (ODPEM).

Together, they engaged in an insightful discussion about what it takes to respond effectively to disasters and how corporate Jamaica can ensure its efforts are authentic and impactful.