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WHETHER you followed the 2025 election campaign closely, overheard snippets in passing, or even supported a rival party, chances are you still found yourself humming along or singing the United National Congress' (UNC) campaign song When UNC Wins Everybody Wins – thanks to its arguably irresistible catchy nature.

The UNC effectively turned the song into a political weapon, blasting it at every opportunity – from rallies, to walkabouts and even as a paid radio advertisement (just the song).

Steve Bailey, a behavioural psychologist with over 21 years of experience, said the song was one of the main reasons the UNC's campaign was a success.