Once you hear it you cannot unhear it. Once you see it, you cannot unsee it. Sometimes people go to great lengths in order to defend the indefensible. Something is not right simply because it is popular, and similarly, it may not be wrong if it is not. Over the last week, our identity and morality got put to the test.

Although it was removed before the public outrage, a very provocative billboard left little to the imagination and shocked public sensibilities. An interesting combination of a pair of stockinged legs, split by a drink bottle, whoever was the model must have done gymnastics, with, perhaps the emphasis on the last two syllables.

Funny, the information regarding the other locations for the billboard never came to the public fore until their parish council had made the decision to remove it. Even more interesting, however, is that the mayor of Kingston and St Andrew, Andrew Swaby, revealed that municipal corporations do not have moral oversight regarding the content of the billboards for which they give approval. Rather, his objection was that the offensive display was placed in a location ironically described as sterile. Just the idea of hyper-sexualised images in an area described as sterile raises all kinds of linguistic programming in the minds of the viewers.