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Caribbean Air­lines (CAL) has un­veiled plans to be more than just a trans­porta­tion provider and evolve in­to a lifestyle brand that com­bines trav­el with ‘cul­ture and ex­pe­ri­ences’.

At a cus­tomer ap­pre­ci­a­tion event on Wednes­day af­ter­noon en­ti­tled “Love and Loy­al­ty” the air­line of­fi­cial­ly launched its re­vamped mileage pro­gram, Caribbean Miles, which it says will make it eas­i­er for trav­ellers to earn and re­deem miles.

CAL has changed the way miles are earned from be­ing dis­tance-based to rev­enue-based - a move that has gained pop­u­lar­i­ty in the avi­a­tion in­dus­try over the past few years.