WITH artificial intelligence (AI) rapidly reshaping how people consume information, Jamaicans are being urged to improve their digital literacy after a recent national study found that only 30 per cent of the public had any familiarity with deep fakes and misinformation.

The study was carried out by researchers at Sir Arthur Lewis Institute of Social and Economic Studies (SALISES) at The University of the West Indies, Mona, and surveyed 1,072 Jamaicans across all 14 parishes between October and December 2025.

Participating in a panel discussion with lead researchers and other stakeholders at the launch of the report on Tuesday, Broadcasting Commission of Jamaica (BCJ) Executive Director Cordel Green noted that as the world becomes more digitised, it was a major risk to fall vulnerable to misinformation.