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Se­nior Pro­duc­er

A be­hav­iour­al poll­ster says the UNC's iden­ti­fi­ca­tion of three main pil­lars of fo­cus for their cam­paign strat­e­gy was key to their elec­tion suc­cess.

Mwale Hen­ry says those pil­lars were: con­sol­i­dat­ing the par­ty's base; co­a­lesc­ing swing vot­ers who on­ly show-up to vote out the in­cum­bent gov­ern­ment; and dis­cour­ag­ing PNM vot­ers from ex­er­cis­ing their fran­chise.