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Sales at one of the country’s most popular fast food franchises have plateaued due to job losses and general economic uncertainty in T&T.
This was confirmed by Roger Rambharose, KFC and Pizza Hut’s vice-president when asked about the fried chicken giant’s 2025 performance in this country yesterday.
“We have seen a bit of a slowdown in the last couple months. I think consumer spending, in light of everything that is going around—the social and political issues—persons are being a bit cautious. However, brands like KFC, we tend to benefit to some extent, because we offer everyday value. We offer great innovations and persons come to the brand for comfort. So we see it as an opportunity and a responsibility, at the same time that we need to provide even better value for our consumers, especially in difficult times,” said Rambharose following the launch of KFC’s Crunch-nival campaign at the Brian Lara Promenade, in front of the brand’s Independence Square branch.
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